The YETI Experience
YETI Coolers were founded with the simple mission to build a cooler that is made for the discerning outdoor enthusiast and would withstand any challenge. Today, YETI products show what they can do when it matters most – whether it’s a trip to the remote Alaskan wilderness, rosefish fishing on the Gulf Coast, or just meeting friends in the garden.
Virtual Tour
Why YETI?
Built for the Wild – the slogan says it all. The YETI Community is built on epic adventures in the outdoors.
YETI connects to their target audience by creating images that relate to them and their interests. When someone sees someone else with a YETI cup or a cooler they feel a connection of shared interests. The shared interest becomes shared rituals such as camping, hiking or other adventurous activities.
Overall the YETI brand is not only a company but more a culture. This is a successful company because they are able to connect the customers to the product and to each other.
There is a connection between YETI buyers that creates a consciousness of kind.
High quality Products
YETI offers a unique range of products made from the highest quality materials with an enourmous recognition value.
Lifestyle
YETI produces not just coolers or drinkware. They promote an outdoor lifestyle that is becoming more and more popular these days.
Great brand with potential
YETI is an american brand which is already successful within their local market. The expansion to Europe offers a great opportunity for retailers.